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	<title>Momentous</title>
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	<description>The Momentum Group Blog</description>
	<lastBuildDate>Tue, 26 Oct 2010 02:28:24 +0000</lastBuildDate>
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		<title>Finding Your Type.</title>
		<link>http://gogetmo.com/moblog/?p=39</link>
		<comments>http://gogetmo.com/moblog/?p=39#comments</comments>
		<pubDate>Mon, 25 Oct 2010 18:07:04 +0000</pubDate>
		<dc:creator>Jim Clinger</dc:creator>
				<category><![CDATA[Inspiring]]></category>
		<category><![CDATA[Moving Forward]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[font-face]]></category>
		<category><![CDATA[fonts]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[webfonts]]></category>

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		<description><![CDATA[The Momentum Group discussed a solution that's taking hold in web design/development. Thanks to the on going browser wars, webfonts or @font-facing is a more viable option for the design conscious.]]></description>
			<content:encoded><![CDATA[<p></p><br /><p>I&#8217;ve had a long fascination with typography. It&#8217;s been a huge influence in my life and in my design work. I&#8217;m a type-geek. No doubt. I drool over hand lettering. I stop in my tracks to marvel at hand painted lettering in the windows of say…old butcher shops and independent hardware stores. I love to see it in motion (thank you <a title="Stefan Sagmeister" href="http://www.sagmeister.com" target="_blank">Stefan Sagmeister</a> for the above Standard Chartered Bank). My fascination is not unhealthy. I swear.</p>
<p>Both my grandfathers had an early influence in my type fascination. One of my grandfathers was an architect. He would hand letter all of his drawings. I always thought he had wicked style. My other grandfather taught himself calligraphy and hand wrote beautiful letters to me and my family. His calligraphy looked magnificent and I thought of him in high regard because of this skill. It just seemed so damn classy.</p>
<p>I can remember as a pre-teen adolescent, pondering the marvels of the album cover artwork in my collection and recreating the lettering from my favorites. The Who, Journey, Boston, Asia, Van Halen, AC/DC, just to name a few. Too many to list.</p>
<p>My father&#8217;s oldest brother, also had a deep appreciation for typography. He was a PR man, and a hobby printer (to put it lightly). He had several letter presses and enough wood and metal type to be dangerous. He dabbled with printing for many, many years and just recently got rid of his collection, but not before he created some amazing family books.</p>
<p>With all this influence, it&#8217;s no wonder I found design to be one of my great passions. Typography, to me, is one of the key elements to good communication design. Disciplined typography can have a tremendous impact on messaging, to say the least. It can influence at a subconscious level and it can be the difference between something communicating successfully or not.</p>
<p>Good design and typography go hand-in-hand, and are not always easy to achieve–especially in web design. Web typography has been limited at best with a handful of system fonts. Sure, web folk got creative and developed workarounds to incorporate type into graphics. But those crafty solutions always came at a price (bloated page downloads, unsearchable, and restrictive designs).</p>
<p>But NOW there&#8217;s another solution that&#8217;s taking hold in web design/development. Necessity is the mother of invention. Thanks to the on going browser wars webfonts or @font-facing is an option. Essentially, webfonts are font files embedded in websites using the @font-face  rule. There&#8217;s a number of resources out there, commercial or otherwise (see list below), but the <a href="http://webfonts.info/wiki/index.php?title=@font-face_browser_support" target="_blank">overall browser support is very high*</a>. Font files are placed on servers and then accessed when a browser gets to a website. This is a <em>great </em>solution because design can shine and still play nicely with search engines. I&#8217;m looking forward to implementing this for our clients in the future. Long live type. Beautiful. <em>Searchable.</em> Type.</p>
<h2>Webfont Resources/Services</h2>
<ul>
<li><a title="Webtype" href="http://www.webtype.com/" target="_blank">Webtype</a></li>
<li><a title="Fonts.com" href="http://webfonts.fonts.com/" target="_blank">Fonts.com</a></li>
<li><a href="http://fontdeck.com/" target="_blank">Fontdeck.com</a></li>
</ul>
<h2>Website that are using webfonts</h2>
<ul>
<li><a title="FireFox" href="http://www.mozilla.com" target="_blank">Mozilla</a></li>
<li><a title="Midcentury Mondernist" href="http://midcenturymodernist.com/" target="_blank">MidcenturyModernist</a></li>
<li><a title="NiceWebType" href="http://nicewebtype.com/fonts/bello-and-proxima-nova/" target="_blank">NiceWebType</a></li>
<li><a title="Brizk Design" href="http://www.brizk.com/" target="_blank">Brizk Design</a></li>
</ul>
<h2>Here are some great examples of typography I&#8217;ve found recently</h2>
<p><a title="Rules of Typography" href="http://www.evanstremke.com/111554/Rules-of-Typography" target="_blank">Rules of Typography Poster by Evan Stremke</a></p>
<p><a href="http://inspiredology.com/35-inspiring-examples-of-typography-in-album-covers/" target="_blank">35 Inspiring Examples of Typography in Album  Covers</a></p>
<p><a href="http://www.youtube.com/watch?v=Pniaea9CsBY" target="_blank">Hatch Show Print &amp; American Letterpress Museum (Video)</a></p>
<p>What are some other resources that you find compelling? Please share.  I&#8217;m still hungry for more.</p>
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		<title>Moving Me</title>
		<link>http://gogetmo.com/moblog/?p=30</link>
		<comments>http://gogetmo.com/moblog/?p=30#comments</comments>
		<pubDate>Wed, 30 Jun 2010 05:15:11 +0000</pubDate>
		<dc:creator>Jim Clinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Inspiring]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://gogetmo.com/moblog/?p=30</guid>
		<description><![CDATA[Lots of good inspiration out there. This week I keep going back to Citid. This site&#8217;s goal &#8220;is that every city ultimately gets their own  &#8230;]]></description>
			<content:encoded><![CDATA[<p></p><br /><p>Lots of good inspiration out there. This week I keep going back to <a href="http://www.citid.net/">Citid</a>. This site&#8217;s goal &#8220;is that every city ultimately gets their own identity on CitID, and that both the city and it’s aesthetic contributor gets recognition&#8221; in Citid&#8217;s archive. I like it.</p>
<p>The 2010 World Cup has got everyone riled up. Nationalistic feelings aside, competition + human nature = lots of creative energy. The <a href="http://www.youtube.com/watch?v=idLG6jh23yE" target="_blank">Nike &#8220;Write Your Future&#8221;</a> ad was chillingly good example of how the big guns come out to play. <a title="Design Work Life Blog Link" href="http://www.designworklife.com/?p=15375" target="_blank">Here&#8217;s the accompanying PR Kit</a>. Brilliant!</p>
<p>Apple announced <a href="http://www.apple.com/pr/library/2010/06/07iads.html?sr=hotnews.rss">iAds</a> at the beginning of the month, but I&#8217;m even more intrigued and curious. They say in their press release on 6/7/10 &#8220;iAds combine the emotion of TV advertising with the interactivity of  Internet advertising, giving advertisers a dynamic and powerful new way  to bring motion and emotion to mobile users.&#8221; I say, sign me up! I&#8217;m always looking for another way to deliver engaging stories that move people to action. Intriguing!</p>
<p><a href="http://www.history.com/shows/american-pickers">American Pickers</a> on The History Channel. What can I say. I love rust.</p>
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		<title>Conventional Wisdom</title>
		<link>http://gogetmo.com/moblog/?p=21</link>
		<comments>http://gogetmo.com/moblog/?p=21#comments</comments>
		<pubDate>Wed, 30 Jun 2010 03:12:56 +0000</pubDate>
		<dc:creator>Jim Bork</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Inspiring]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[Moves us]]></category>

		<guid isPermaLink="false">http://gogetmo.com/moblog/?p=21</guid>
		<description><![CDATA[I like what I heard recently from Alex Bogusky, a respected creative director in our industry. He said, &#8220;I hate conventional wisdom. Conventional wisdom is  &#8230;]]></description>
			<content:encoded><![CDATA[<p></p><br /><p>I like what I heard recently from Alex Bogusky, a respected creative director in our industry. He said, &#8220;I hate conventional wisdom. Conventional wisdom is learning from your mistakes. What about learning from your successes? That&#8217;s where I&#8217;ve focused [my energies]. Like, this works. We better get down and study on this.&#8221;</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Best World Cup Ad!</title>
		<link>http://gogetmo.com/moblog/?p=15</link>
		<comments>http://gogetmo.com/moblog/?p=15#comments</comments>
		<pubDate>Tue, 29 Jun 2010 20:46:31 +0000</pubDate>
		<dc:creator>Jim Bork</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Inspiring]]></category>
		<category><![CDATA[Mo' Bettah]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[European]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[world cup]]></category>

		<guid isPermaLink="false">http://gogetmo.com/moblog/?p=15</guid>
		<description><![CDATA[OK&#8230;this is the best World Cup ad I&#8217;ve seen yet. The company is out of Europe, called bet-at-home.com. Just good old fashioned visual humor with  &#8230;]]></description>
			<content:encoded><![CDATA[<p></p><br /><div id="attachment_18" class="wp-caption alignnone" style="width: 198px"><a href="http://gogetmo.com/moblog/wp-content/uploads/2010/06/soccer_guys.jpg"><img class="size-medium wp-image-18" src="http://gogetmo.com/moblog/wp-content/uploads/2010/06/soccer_guys-188x125.jpg" alt="" width="188" height="125" /></a><p class="wp-caption-text">by teamstickergiant</p></div>
<p>OK&#8230;this is the best World Cup ad I&#8217;ve seen yet. The company is out of Europe, called <a href="http://www.bet-at-home.com">bet-at-home.com</a>. Just good old fashioned visual humor with a funny audio track. <a href="http://www.youtube.com/watch?v=XdliyrHp_wE&amp;feature=player_embedded">Bet-At-Home.com World Cup 2010</a></p>
<p>Which World Cup related ads stood out to you (beside the <a href="http://www.youtube.com/watch?v=idLG6jh23yE">Nike &#8220;Write Your Future&#8221;</a>)?</p>
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