Photo by Ken Bosma ( 2493126631_e75e72e538_b

Conventional Wisdom

I like what I heard recently from Alex Bogusky, a respected creative director in our industry. He said, “I hate conventional wisdom. Conventional wisdom is learning from your mistakes. What about learning from your successes? That’s where I’ve focused [my energies]. Like, this works. We better get down and study on this.”

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